01 / ACQUISITION
Acquisition is not about the best channel. It is about where the buyer decides.
Trade shows build trust quickly but cost more. Platforms scale quickly but own the customer asset. Website + SEO/GEO compounds but takes time. Outbound is controllable but depends on lead quality.
- Standardized, low-ticket, repeat products: platform + website
- High-ticket, custom, long-cycle products: trade show + website + outbound
- Mature Western markets: website + SEO/GEO + LinkedIn
- Emerging markets: website + social + WhatsApp
02 / WEBSITE
Most factory sites are still 1.0: product photos, specs and a contact button.
A converting 2.0 marketing site adds industry solutions, cases, FAQs and clear CTAs. A 3.0 crawlable site also exposes structured data, Schema, llms.txt and content to Google and AI.
- Are you a factory or a trader?
- Can you make my specification?
- Can you deliver on time?
- What happens when something goes wrong?
03 / GEO
SEO helps customers find you. GEO helps AI mention you.
GEO is not changing prose into an AI voice. It builds a citable brand entity through query research, enterprise knowledge, content, authority distribution and monitoring.
01
Research
02
Knowledge
03
Content
04
Publish
05
Monitor
04 / CRM
CRM is not just records. It turns customers into company-owned assets.
Common failure points: customers live in personal accounts, progress is invisible, reps collide, and media spend cannot be attributed. Make MQL → SAL → SQL → opportunity → deal visible, while WhatsApp, email and social conversations are captured automatically.
01 All touchpoints
02 Stage progress
03 Attribution
05 / AI OUTREACH
The AI workforce is not a blast tool. It scales third-generation outbound.
From bought lists and blasts, to templates with variables, to research-led personalization. AI automates research, writing and follow-up strategy — it does not replace negotiation or guarantee deals.
06 / PRACTICAL PLAYBOOKS
Keep learning from public sources.
The corporate site, SEO site and blog play different roles: product proof, content methodology and export-sales education. Continue with the in-site playbooks.
