ANONYMIZED / SOURCE SNAPSHOT

Five product lines.
Five focused buying paths.

A building-materials sourcing business separates tiles, sanitary ware, windows, cabinetry and natural stone into focused sites. Shared company facts support distinct product topics, with construction and acquisition records shown separately.

Source snapshot: October 28, 2026. Each metric has its own measurement window.

Source session trend · GA4 Website session trend cropped to remove the customer brand and source URL
2026-09-10 — 2026-10-27 · Cropped source chart; not a reconstructed data series.

01 / MEASUREMENT

Search, sessions and inquiries are different measures.

Search data comes from Google Search Console, sessions from GA4 and inquiries from the source records. The windows differ: no cross-window conversion rate is calculated, and key events are not counted as retained inquiries.

Google search impressions 8,386 2026-09-10 — 2026-10-25
Google search clicks 75 2026-09-10 — 2026-10-25
Website sessions 837 2026-09-10 — 2026-10-27
Retained inquiries 30 2026-09-10 — 2026-10-28

02 / SITE ROLES

Each site has a defined role.

Customer brands and domains are omitted. The table retains product topics and per-site records. Search, sessions and inquiries use the separate windows above; page and keyword counts are registration snapshots, not historical time-series values.

Per-site records · scroll horizontally to see every column
Buying topic Live pages Keywords Search clicks Sessions Inquiries
Tiles 25 86 17 172 11
Sanitary ware 28 149 26 188 8
Windows and doors 19 81 9 159 2
Cabinetry and whole-home customization 20 93 10 205 7
Natural stone 23 94 13 113 2
Total 115 503 75 837 30

Distribution of retained inquiries by site

Tiles 11 11
Sanitary ware 8 8
Windows and doors 2 2
Cabinetry and whole-home customization 7 7
Natural stone 2 2

03 / DELIVERY RECORD

Beyond site counts: the construction record.

Registered live pages 115 Registration snapshot
Including content articles 24 Included in live pages, not additional
Mapped keywords 503 Sum after deduplication within each site
Planned unpublished pages 15 Excluded from published results
  1. 01

    Organize company and product facts

    Create a shared fact list for the company and five product lines. Do not invent specifications, certifications or delivery capabilities.

  2. 02

    Research procurement searches

    Move from seed keywords to validation against search results.

  3. 03

    Use five focused sites

    Separate sites by product line and pages by keyword topics.

  4. 04

    Publish, review and expand

    Turn procurement questions into accessible pages.

  5. 05

    Review traffic and inquiries

    Present results together with their measurement limits.

04 / CONTENT EXAMPLES

Turn product topics into specific pages.

These topics and keywords come from the supplied page records, not newly invented client outcomes. External customer links are withheld.

Category-page example

Ceramic wall tiles

Source keywords translated: wall tile supplier / bathroom tile company / kitchen wall tiles

Category-page example

Bathroom cabinets

The source shows a category page; unexpanded content is not reconstructed.

Category-page example

Wardrobes

Source keywords translated: wardrobe manufacturer / wardrobe supplier / sliding-door wardrobe

Category-page example

Natural marble

marble slab supplier / calacatta marble supplier / china marble tile